How Does One Build a Strong Startup Culture by Forbes Expert Panel®

Launching a startup is an exhilarating journey, but in the early stages, founders may overlook the critical task of intentionally building company culture. Allowing culture to develop organically can undermine a startup’s success and longevity.

Dr. Gamini Hewawasam, CEO of ManoLead NFP, underscores the importance of crafting a strong startup culture from the very beginning. He asserts that the foundation of any thriving company culture lies in establishing clear values and practices. In his words:

“Design a culture from the ground up by establishing clear values and practices that promote harmony and collaboration. It is important to have a plan to cultivate your culture intentionally, as it ensures alignment with the company’s vision and fosters a cohesive and motivated team. Allowing culture to develop on its own can lead to inconsistencies and conflicts, undermining overall effectiveness.” – Gamini Hewawasam, PhD, ManoLead NFP

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